Milan Design Week 2021 – BE AETHER the fifth element

WAW COLLECTION presents BE AETHER, The Fifth Element. Powered by The Original BE WATER Lamp designed by Fernando Correa

About this event

“The attributes of Aether are impossible to express, because of its nature, being beyond expression. To try to quantify it would be unlimited and it is unlimited.

Perhaps one way to think of it would be to imagine a canvas and upon this campus, there is a painting, the various shades and textures: Though we would look at the painting and admire the skill and expression we know it cannot exist without the canvas, such as the case with Aether which holds everything we know into position.

Just as silence is the mother of sound and always pregnant with it, Aether is the mother of life and all dimensions of it.

It does not discriminate, it has no limits, no boundaries and though can never be perceived, nor conceived, can be activated and potentiated and when experienced can change the nature of our lives forever.”

– Benjamin Cooley

WATER was the first element to inspire Fernando Correa, Creative Director of WAW COLLECTION to design a linear modular kinetic decorative lamp named BE WATER Lamp.

In a second phase, the elements FIRE, AIR and EARTH inspired the chromatic variations that followed.

In this Milan Design Week 2021, we are pleased to present BE AETHER a light installation inspired by the ancestor of all elements, the Aether (Aakash).

As Benjamin Cooley mentions in his text, describing the nature of the Eather is almost impossible due to its alchemical principle of emptiness (It’s all in all – é tutto in tutto).

In collaboration with Red Lab Gallery, we host a photographic exhibition of Beba Stoppani.

Our task is to narrate, to amaze, to excite. Surround yourself with WAW.

The Original BE WATER LAMP



We are pleased to announce that BE WATER Lamp have been awarded the Platinum A’ Design Award in Lighting Products and Lighting Projects Design Category by the International Design Academy, the grand jury panel of the A’ Design Award & Competition which consists of internationally influential press members, established designers, leading academics and prominent entrepreneurs.

The A’ Design Award is the World’s most influential and largest design accolade, presented each year in Italy. It is a great honour for us to receive this prestigious award and we would like to thank all of our friends and partners for their continued support and help along the way.

The A’ Design Award gives recognition to the excellence of design on the international stage.

Checkout BE WATER Lamp, our award winning design HERE.


We are pleased to inform you that BE WATER lamp has been awarded the GERMAN DESIGN AWARD 2021 as Excellent Product Design in the Lighting category.


The unanimous statement of the jury is:

The luminaire generates continuously moving light patterns on surfaces, which are fascinating in their elementary manner and endow the rooms with a unique atmosphere without the luminaire itself being visible”.


BE WATER lamp designed by Fernando Correa wins Red Dot Award 2021 for high design quality in Product Design.

 “The winners of the Red Dot Award: Product Design 2021 was particularly impressive this year. The design of the product is excellent, in terms of both the aesthetic and the functionality. It’s not easy to prevail in such a strong field of competitors and to win over our jury […]”

said Professor Dr Peter Zec, founder and CEO of Red Dot.

BE WATER lamp can be seen in the online exhibition on the Red Dot website from 21 June 2021. That date also marks the beginning of the Red Dot Design Week, during which this year’s award of WAW COLLECTION will be celebrated online.

From 22 June 2021 to spring 2022, a sample of BE WATER lamp can be seen in the exhibition “Design on Stage” in the Red Dot Design Museum Essen, Germany.  

The Red Dot Design Yearbook 2021/2022 comes out in August. The publication provides a comprehensive overview of the state of the art and trends in product design.


For more information: 
PR & Communications

Press contact at Red Dot:
Julia Hesse
Senior Manager PR & Communications

PANTONE Color of the Year 2021

The promise of a sunshine Illuminated tomorrow, meets composure, steadiness and resilience.

The PANTONE Color(s) of the Year 2021 is a wish to find the energy and power of Light.

BE WATER lamp turns Ultimate Gray 17-5104 TCX and Illuminating 13-0657 TCX, two independent colors, for this is the composition that conveys a message of strength, hope and clarity,at the end of such an uncertain and dark year.

WAW COLLECTION Season Greetings!

So far, yet we’ve never been so close.

Let this festive season open the way for a better and brighter tomorrow for all of us, may a shining light come at the end of this darkness.

Our union is our strength.

Sharing warm and joyous wishes to each one of you.

Our best Wishes from


Spain Constitution Day

BE WATER Lamp turns red and yellow, for Spain celebrates democracy.

In memory of December 6, 1978, the day when the united Spain democratically approved the New Constitution.

World AIDS Day 2020

BE WATER lamp turns red, for red is the ribbon that universally symbolizes awareness and support for people affected by HIV.

Prevention is better than cure.

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